近年來，中國經(jīng)濟(jì)增速不斷放緩，房地產(chǎn)市場一二線城市和三四線城市冰火兩重天。鋁藝門行業(yè)曾經(jīng)薄利多銷的策略在人們生活質(zhì)量的提高和藝術(shù)鑒賞力的提升中，競爭力逐漸下降。隨著薄利多銷而來的是樣式雷同，沒有響亮的品牌，缺少個(gè)性，這些都讓依靠銷售這些產(chǎn)品的方管廠家走入了一個(gè)說大不大說小不小的困境。如何在此環(huán)境中突圍是很多中小型方管廠家所困擾的問題。那么在如此激烈的市場競爭中，中小方管廠家要如何突圍?

In recent years, China's economic growth has been slowing down, and the real estate market in the first-and second-tier cities and the third-and fourth-tier cities have been on ice and fire for two days. In the past, the strategy of small profits and high sales in the aluminium industry has been gradually declining in the improvement of people's quality of life and artistic appreciation. With the same style, no loud brand and lack of personality, small profits and more sales, the square management manufacturers relying on the sale of these products have entered a dilemma that is not too big to say small. How to break through in this environment is a problem puzzled by many small and medium square tube manufacturers. So in such a fierce market competition, how do small and medium-sized tube manufacturers break through?

創(chuàng)新技術(shù)提升產(chǎn)品品質(zhì)

Innovating Technology to Improve Product Quality

產(chǎn)品是依附于市場存在的，沒有市場的產(chǎn)品就是方管廠家自娛自樂的消耗品。好的產(chǎn)品能大大提高方管廠家的核心競爭力。 技術(shù)上可適當(dāng)投入資金研發(fā)技術(shù)創(chuàng)新，提升產(chǎn)品品質(zhì)、品牌、功能定位、智能集成等多方面的附加值。要在高強(qiáng)度競爭的環(huán)境中求發(fā)展就要著眼于市場的新需求，調(diào)整生產(chǎn)經(jīng)營布局，不斷進(jìn)行技術(shù)創(chuàng)新和產(chǎn)品創(chuàng)新。

Products are dependent on the market, and products without market are consumables for self-entertainment. Good products can greatly improve the core competitiveness of square tube manufacturers. Technology can properly invest in R&D and technological innovation, improve product quality, brand, functional positioning, intelligent integration and other added value. In order to develop in a highly competitive environment, we need to focus on the new needs of the market, adjust the layout of production and operation, and constantly carry out technological and product innovation.

注重細(xì)節(jié)提高服務(wù)質(zhì)量

Pay attention to details and improve service quality

提高服務(wù)的質(zhì)量，把用戶放在第一位。過硬的質(zhì)量和到位的服務(wù)能贏得用戶的信任，還能帶動(dòng)新的客源，拉動(dòng)銷售額。鋁藝門行業(yè)是典型的服務(wù)行業(yè)，需要大量的人力來完成半成品產(chǎn)出后與用戶的交流和對(duì)產(chǎn)品的加工交付。產(chǎn)品的質(zhì)量，加工完成后交付的時(shí)間，運(yùn)送過程中的質(zhì)量把控，交付產(chǎn)品后的售后服務(wù)都是建立品牌面貌的關(guān)鍵。流程化的服務(wù)可以為管理層帶去更多便利，為用戶帶去更多放心。

Improve the quality of service, put users first. Excellent quality and in-place service can win the trust of users, but also drive new customers and sales. Aluminum industry is a typical service industry, which needs a lot of manpower to communicate with users and process and deliver semi-finished products. Product quality, delivery time after processing, quality control during delivery and after-sales service after delivery are all the keys to establish brand appearance. Processing services can bring more convenience to management and more reassurance to users.

中小型方管廠家的發(fā)展首先應(yīng)不斷查漏補(bǔ)缺，其次可以尋找更有實(shí)力的方管廠家進(jìn)行合作，利用自身的優(yōu)勢，結(jié)合別的方管廠家資金技術(shù)方面的力量，時(shí)時(shí)關(guān)注行業(yè)動(dòng)態(tài)，開拓更大的市場。

The development of small and medium-sized square tube manufacturers should first constantly check for leaks and make up for deficiencies. Secondly, we can find more powerful square tube manufacturers to cooperate, make use of their own advantages and combine the financial and technological strength of other square tube manufacturers, constantly pay attention to industry dynamics and open up larger markets.